It seems that Electronic Arts still long time will disentangle consequences of the rash policy with micropayments in the recent game Star Wars: Battlefront II. Value of the stock of the company in a month dropped approximately by 8,5% — in October one action was evaluated at the level of $120, and right now its cost is less than $110.
At the same time a market capitalization of the largest game corporation was reduced more than by three billion dollars.
And at this time fans of “Star Wars” created the petition in which they addressed the The Walt Disney company, to a word owning the franchize Star Wars with a request to deprive of Electronic Arts of all rights for development and issuing of computer games on Star Wars Universe.
At the moment the petition was signed by more than 64 000 people, and the ultimate goal in 75 000 signatures, judging by dynamics, will be reached in the next weeks. We will remind, soon after release of a game, EA temporarily removed micropayments Star Wars: Battlefront II, including because of Disney pressure.