The new, 2017 year for the Chinese brands will be the year of opportunities, on the other – a difficult year of competition and dead-end paths. With the first all clear, last year, companies such as Huawei and BBK (Vivo / Oppo), began to push the market leaders, and today both the corporation among the TOP-5 brands of smart phones, outperforming the native market and Apple’s and Samsung . More modest brands are also growing (MEIZU), or at least not fall in the shares and sales of as much as Sony, HTC and some other once popular brand (Xiaomi).
However, the reverse side of the current situation – the ever-increasing competition between Chinese companies. And complexity is not even in the fact that they are all Chinese, the case is different: most brands – Lenovo, ZTE, Huawei, Xiaomi, Meizu, etc. – increasing the share of using the budget segment, so the competition it is now pretty darn sharp. And here is the difficulty – the company run into the ceiling, in the segment of low-cost handsets costing up to $ 150, and sometimes longer, and less today there is everything: quality of the matrix, an acceptable level camera, the body of a good plastic or even metal, fingerprint scanners, availability of any design. What to do next?
New MEIZU M5s demonstrates this problem – a good, interesting device, which the company tried to correct the defects of the previous model and introduce some fresh ideas, but I still look at M5s, and I have a question, what next will be in the budget segment. Not only MEIZU, but in general.
By design, the new MEIZU M5s more like a M3e and M5 Note, than its predecessor (M3s mini). Yes, here, as in the M3s mini, remained plastic injection, metal-colored back, but the actual shape of the body has become more rounded and “smooth”, more accurate, so to speak. As a result, the smartphone looks more expensive than the previous model of the range of compact devices. When comparing the pictures it is hard to see, but if you put MEIZU M5s and MEIZU M3s mini nearby, pick up, the difference will be obvious. This, incidentally, one of the ways that are likely to go in the budget segment brands – will focus on the development of design, improved materials, tactile feel of using a smartphone.
Front panel – 2.5D glass with oleophobic coating quality. If Meizu M2 such coverage was quite simple and budget, barely felt, it is exactly the same as in any modern flagship that is to find fault with it is no longer possible in the M3s mini it did significantly better in M5s.
Colour: the familiar white and gold with white front panel, as well as pink, with a black front panel is dark gray version.
The size of MEIZU M5s larger series of previous devices, there is a screen diagonal of – 5.2 ” to 5 ” earlier. In his hand is a smartphone, despite this, it is convenient, it does not feel close. It may affect “rounded” shape of the hull.
All the controls are exactly the same as any other smartphone from MEIZU. Buttons power and volume right tray under two nanoSIM-card (or SIM-card and memory card) to the left, bottom microUSB-socket, microphone, speaker grille. Top – optional microphone (squelch) and 3.5 mm mini-jack.
The fingerprint reader is inscribed in a mechanical key, which also performs the role of the “Back” button, thanks to the touch layer.
The MEIZU M5s used screen with a diagonal of 5.2 ” and a resolution of 1280×720 pixels on the basis of IPS-matrix. Display with maximum viewing angles, brightness and good margin close to natural colors. An important difference from the screen MEIZU M3s mini – display M5s became better overall picture quality – it is not as budget and pale, as was previously the most affordable M-series devices. The second difference – increased by 0.2 inches diagonal.
On the one hand, it seems unnecessary step, because the compact smart phones are popular, but here goes MEIZU conscious integration dimensions. On the other, it is important to realize that Chinese brands are oriented primarily to the local market, which dictates the rules of the game. In China, more and more popular cell phones are gaining a wide screen, and the title of the compact smartphone is gradually shifting from models with a 5 ” display for models with screens bigger.
The smartphone is based on the MT6753 platform from MediaTek. Graphics Mali-T760. The smartphone 3 GB of RAM and 16 or 32 GB internal. There is a slot for microSD memory card, combined with a second slot for nanoSIM-card. Configuration, frankly, did not play, but it is quite acceptable for a budget device. The presence of 3 GB of memory even in the younger version allows us to hope for a good and quick work of the unit on a daily basis.
Both cameras as the main and front, in the budget MEIZU changed little in recent years. In M5s the main change, as in the M5 Note, due to the “frontalkoy”. Algorithms for the front camera the company was engaged in the ArcSoft, known for their experience, use the smartphone Vivo XShot one of the best (still) camera phones on the market. Yes, in the budget of M5s front camera is hardly possible to squeeze a lot, but overall still good. The main camera with autofocus and a resolution of 13 megapixels produces acceptable images during the day.
As with all the other devices on the Meizu, there is a full manual shooting mode (this is good), and the fact that the interface is still not able to rotate in landscape orientation (this is bad).
The device supports dual-band Wi-Fi. In 4G networks, the smartphone runs on all common for Russian bands. Bluetooth version 4.0 with support for profile LE (Low Energy).
The smartphone installed battery capacity of 3000 mAh. The main difference from the M3s mini – support fast charging technology mCharge (MediaTek PumpExpress) and powerful charger unit supplied. From 0 to 56 percent of the device is charged in just 30 minutes.
The device immediately receives a new version Flyme 6 (test samples in the “five”), which is good. Branded shell from MEIZU especially does not change in terms of ideology for many years, it is still the same simple and accurate system in which all the complicated settings are hidden, and the user is shown only the most necessary. The approach borrowed from iOS and works well, as for me. Flyme 6, in addition to the convenience and ease of use, has another advantage – a beautiful shell: it good fonts, icons, everything is done in the same style, nothing out of the general outline.
In China MEIZU M5s will go on sale in February, the unit will be in March (most likely) in Russia. Precise data on prices and available colors is no pre-smartphone will cost us 12 000-14 000. MEIZU M5s – a logical development of the company’s series of low-cost smartphones. By design, the new model was better than the M3s mini, also in the machine a high-quality screen and most importantly, there is a fast charge. In short, M5s looks like a good budget smartphone. What more could you want in a cheap cell phones? High-quality cameras and high performance – this is probably the first thing that comes to mind, but infinitely set in such devices the best hardware companies can not, so this year we are waiting for a lot of competition in terms of design and materials of buildings. It seems to me.