Not every user is familiar with the brand AORUS, but this situation may change in the coming year. Brand owned by Gigabyte, which produces under it, mostly laptops and input devices.
The manufacturer plans to increase the popularity of the brand AORUS, starting to produce in the next year motherboards and video cards under this brand. So Gigabyte are going to compete with its main competitors ASUS and MSI, which already for a long time offer their own line of gaming products. Gigabyte also, for several years tried to attract the attention of buyers of models under the names G1 Gaming and Xtreme Gaming, however the high demand and recognition of users was not achieved.
The first motherboard released under the brand name AORUS, will be equipped with the LGA1151 socket and a new chipset Intel 200. It will appear in January and is designed to upcoming processors Kaby Lake.
AORUS video cards will follow the announcement of the new GPU made by AMD or NVIDIA. Architecture Vega and Volta should be announced in 2017. It is also rumored GeForce GTX 1080 Ti, which NVIDIA may present at the Consumer Electronics Show in January. Will this video card is also presented under the brand name AORUS, is not clear.
Many may wonder, what is the objective Gigabyte offering products under the new brand? Of course, the end user will have more choice. However, it is not clear how this innovation will affect the range of products sold under the brand Gigabyte. Until now, the manufacturer has always tried to divide the AORUS products and models under its own brand.